The dress is a beautiful dress by Christian Lacroix from his Spring 2006 collection.
In August Marie Claire, Sarah explains the reason the dress was chosen.
"Christian Lacroix chose this outrageously beautiful, billowy white gown for me from his archive collection specifically for the Covet campaign. Mr. Lacroix not only designs dresses but he creates art. He designs with drama and glamour in mind. This dress in particular , when we saw the photographs of the collection , we thought ?oh that would be amazing'. It's real couture, we're in Paris, and we're standing in an iconic location, the Place Vend? and just everything about it was so perfect. The story would not be complete without the drama of this dress."
Just to finish the Parisian theme Sarah wore the very distinctive - by the red sole - Christian Louboutin shoes. If there ever were an award for ‘Best in Shoe Product Placement in Advertising’, it would go to this commercial.
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