Wednesday, October 14, 2009

Troy Jesen's Blog: Infatuation with Fusion Beauty



Yesterday, the glamorous Kim Kardashian and I got together to film a segment for EXTRA and promote FusionBeauty's "Kiss Away Poverty" campaign. This is a really rewarding project for us, because we get to showcase an amazing new product and support a truly incredible charity. Let me explain! Infatuation is the new lip gloss from FusionBeauty, which offers immediate AND long term plumping effects for a fuller and sexier pout. I appreciate products that give the results of surgery without having to go under the knife or needle, and Infatuation does exactly that.



Not only are these lip plumping must haves all the rage in Hollywood, but one dollar of every sale of Infatuation lip gloss goes to the 7bar foundation to help women work their way out of poverty. This was a partnership inspired by women who wanted to empower fellow women who lack resources yet are motivated to make a change in their lives. 7bar supports incredible organizations like ACCION USA, which is a non-profit organization that lends money to small businesses owners and start-up entrepreneurs who cannot access capital from a bank.

I had the privilege of making over Nancy Wiley, a recipient of Accion money and services in order to launch her hand-crafted jewelry line. She was a doll and it was so much fun glamming her up and looking through her jewelry pieces with Kim. You can also see some of her pieces at her website.

I wanted Nancy's look to be basic with a bohemian chic feel, something personal that she could achieve on her own. I applied some light foundation with a brush to even out her skin tone and mixed bronzy cream eyeshadows for an alternative smokey eye. Next came a warm blush for a healthy glow, and of course, finished the look with infatuation gloss in a sheer natural peach called Sugar Rush. Nancy looked beautiful and I could tell she felt it from the inside out. You can watch her transformation on EXTRA this Wednesday, October 14th.

Nancy can now launch her dream jewelry business with a new look. It felt really great to take part in a campaign that helps wonderful women like Nancy to create new and better lives for themselves. I am reminded of the importance of community work and the fact that we ALL need to do our part. Come support Kim and me this Thursday, October 15th, at Sephora on Hollywood and Highland where we will be doing two more makeovers for the "Kiss Away Poverty" campaign.

Source: http://troyjensenonline.blogspot.com

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